Mad Ferret was brought on by Retro Mountain to transform an empty retail space in the heart of Chelsea into a pop up store and bar, The 'London Apres' bar at 340 Kings Road.
Our Halloween shindig with Percolate gave the team the chance to experiment with some new visuals which we'll be looking to develop further for more upcoming live shows. Below Hamish Newall-Watson shares us in with some of his designs and the set up process at Studio 338 whilst Sean Kennedy lets us into the secrets behind how the magic happens.
Oh and how you can use your old wedding veil to do the same in the safety of your bedroom Blue Peter style.
What is this type of visual effect commonly known as?
I'm not sure if there's an actual name for it. If I had to make one up I'd call it a Translucent Three Dimensional Layer Projection.
Where did you get the idea to create what you did?
The concept was shown to me by my VJing colleague Dan Harper, aka Badcodec. He showed me a test video where someone had set up a small sheet of Tulle Fabric in their bedroom and projected a spinning cube onto the mesh. The image was displayed clearly on the mesh but the screen was also transparent. This created an amazing hologram effect, the cube appeared to be a 3d object spinning in the middle of his room.
Can you explain a bit more about how it works?
As light travels through the mesh, it's reflected on the material which makes the image visible. When you use multiple layers, the light passes through the mesh and hit's the next layer, creating an echoed effect.
What material was used?
We used Tulle Fabric, the same material used to make the veils on a wedding dress. We ordered tons of the stuff, so if anyone is getting married in the near future, get in touch!
Can you tell us a bit more about the effect created and it why it is special / different?
I think there's still a lot of room for experimentation using this technique. Since we started developing the idea, I've found a few artists who have done some experiments themselves and the effects have been very inspiring. Even Flying Lotus used a similar setup for one of their live shows.
It's always fun when you discover a new technique as it opens up several possibilities. Everything is a learning curve in this industry and I'm excited to see where this might take us for future projects.
There once was an enchanted, magical world hidden away in the middle of a smoky city where the stories of Grimms' were brought to life.
Our Mad Ferret team have been beavering away over the last few weeks sprinkling a bit of magic over the East London iconic rooftop bar The Queen of Hoxton.
As Once Upon a WigWam opens to the public this week we thought we'd let you into a bit of the thought process which went into creating this wondrous winter wigwam hideaway. Joe Adams lets us into some of his initial ideas and design process.....
Rather than snapping off a piece of the gingerbread house inspired bar, we advise you to stick to the food and drink on offer. We can confirm - it is delicious....
How to.... create every kid (and adults) dream treehouse strategically placed inside a wigwam.
Start by meandering through hanging clocks and apples, branches laced with ivy and meadow flowers, look out for watchful faces amongst the golden trees and settle in for the evening in front of the fire with a mug of The Big Bad Buttered Rum and marshmallows ready to roast.
So come and perch upon a toadstool, climb the treehouse, or prop yourself up at the gingerbread house inspired bar....prepare to enter and get lost in this fantastical forest.
Queen of Hoxton rooftop, 1 Curtain Road, London, EC2A 3JX. Nearest tube: Old Street / Liverpool Street / Shoreditch High Street
Mad Love x
Photography credit of images from opening night: Graham Turner
We have been teaming up with London promoters Percolate for over a year now and so we thought it only right to kick start our blog with a proper introduction to our party partners in crime, music makers and shakers and general good time guys over at Percolate.
We first linked up with this self-proclaimed nomadic boogie crew back in October 2015 with our Mexican Death Disco party at Ican Studio. Once the hoards of dancing skeletons had crawled back to the underworld and the sounds of the dead mariachi band had subsided we soon realised that this was the start of a very beautiful relationship.
On Friday 30th October we will be welcoming you through the doors of Studio 338 for our first fully feature event and Hollywood blockbuster “Attack At The Premiere” Percolate have once again brought on board only the finest line up with Moodymann at the helm. Tickets available here.
Here at Mad Ferret are main aim is to bring ideas and spaces to life. Luckily for us Percolate feel the same. Combining the two means there is no doubt that we will continue to work together to create interactive and immersive experiences in extraordinary spaces with a damn good line up.
Meet Fred Letts. Fred is one sixth of the team that will be celebrating their 3rd birthday in a months time.
Firstly, take us back to where and when it all began...
I had family in Ibiza growing up, we've been going on holiday there a few times a year for as long as I can remember. That's probably where the seeds were sown.
Can you tell us about your first event? How did it go?
It was an excuse to get a bunch of mates together and have a party, we had no idea what we were doing and where it would lead but the party was great fun.
Can you introduce us to the rest of the team behind Percolate?
There are six of us that sit in the office and make the parties happen. Simon's on the bookings dealing with agents and all that jazz, Sam's in charge of looking after the Percolate community, Pat's our head of Art, Daniela makes sure all the artists arrive happy where and when they need to be there, Tom runs the Percolate booking agency, and I sprinkle a bit of magic dust here and there.
What do you think makes you different from your competitors?
We aren't chasing fame or fortune. All we care about is throwing amazing parties.
What do you think of the London clubbing scene at the moment?
It's thriving against the odds.
Who would be your ultimate booking for 2016?
What we can expect from you over the next few months and beyond?
More of the same but different if that makes sense. Our approach has always been to try and innovate and re-fresh so as never to get stale. There's talk of a record label too but that still early doors!
The only thing left for you to do? Prepare to fall in love while you have your head eaten by a 50-foot Spacemonster from the deep. Obviously.
Tickets for Mad Ferret X Percolate’s “Attack at the Premiere” Featuring Moodymann: bit.ly/1JuRVHG
Mad Love X